TY  - BOOK
AU  - Meeske,Milan D.
TI  - Copywriting for the electronic media: a practical guide 
SN  - 0534526608
PY  - 2003///
CY  - Belmont, CA
PB  - Wadsworth/Thomson learning
KW  - Advertising copy
KW  - Broadcast advertising
N1  - Includes bibliographical references (p. [299]-300) and index
ER  -