Meeske, Milan D. <br/><br/>
Copywriting for the electronic media :  a practical guide / 
Milan D. Meeske 
 - 4th ed. 
 - Belmont, CA :  Wadsworth/Thomson learning,  2003 
 - xiv, 306 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. [299]-300) and index 
<br/><br/><label>ISBN: </label>0534526608  RM289.24 
<br/><br/><label>LCCN: </label>2002-105856 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Broadcast advertising