TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a global-managerial approach 
SN  - 025610509X (pbk.)
PY  - 1993///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Management
KW  - United States
KW  - Export marketing
N1  - Includes bibliographical references (p. 723-760) and indexes
ER  -