McCarthy, E. Jerome <br/><br/>
Basic marketing :  a global-managerial approach / 
E. Jerome McCarthy, William D. Perreault. 
 - 11th ed. 
 - Homewood, IL :  Irwin,  1993. 
 - xxii, 763 p. :  ill. ;  27 cm. 
 - The Irwin series in marketing. .
<br/><br/>Includes bibliographical references (p. 723-760) and indexes. 
<br/><br/><label>ISBN: </label>025610509X (pbk.)  hadiah 
<br/><br/><label>LCCN: </label>92-031792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--United States<br/>Export marketing--Management.