TY  - BOOK
AU  - Bagozzi,Richard P.
TI  - Causal models in marketing
SN  - 0471015164
PY  - 1980///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
N1  - Includes indexes; Bibliography: p. 276-293
ER  -