Bagozzi, Richard P. <br/><br/>
Causal models in marketing 
/ Richard P. Bagozzi 
 - New York  John Wiley & Sons  1980 
 - xv, 303 p. : ill. ; 24 cm. 
 - Theories in marketing series .
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. 276-293. 
<br/><br/><label>ISBN: </label>0471015164 
<br/><br/><label>LCCN: </label>79-011622 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing--Mathematical models