TY  - BOOK
AU  - Hendon,Donald W.
TI  - Classic failures in product marketing: (marketing principles violations and how to avoid them) 
SN  - 9839323369
PY  - 2001///
CY  - Petaling Jaya, Selangor
PB  - Hardknocks Factory Sdn. Bhd.
KW  - Product management
KW  - Business failures
KW  - United States
KW  - Marketing
KW  - New products
N1  - Reprinted from the Quorum Books, published in the USA, 1989
ER  -