Marketing :  best practices / 
K. Douglas Hoffman ... [et al.] 
 - 2nd ed. 
 - Mason, Ohio :  Thomson/South-Western,  2003 
 - xxii, 647 p. :  ill . ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0030349990  RM494.26 
<br/><br/><label>LCCN: </label>2002-021786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing