Shimp, Terence A. <br/><br/>
Advertising, promotion & supplemental aspects of integrated marketing communications / 
 Advertising, promotion, and supplemental aspects of integrated marketing communications 
Terence A. Shimp 
 - 6th ed. 
 - Mason, Ohio :  Thomson South-Western,  2003 
 - xxi, 650 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0030352711  RM486.22 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Sales promotion<br/>Advertising<br/>Direct marketing