TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Birks,David F.
TI  - Marketing research: an applied approach 
SN  - 0273657445 (pbk.)
PY  - 2003///
CY  - Harlow
PB  - Pearson Education
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and indexes
ER  -