Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied approach / 
Naresh K. Malhotra, David F. Birks 
 - 2nd European ed. 
 - Harlow :  Pearson Education,  2003 
 - xxi, 784 p. :  ill, ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0273657445 (pbk.)  RM213.02 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology