TY  - BOOK
AU  - Hollensen,Svend
TI  - Marketing management: a relationship approach 
SN  - 0273643789 (pbk.)
PY  - 2003///
CY  - Harlow, England
PB  - Person Education
KW  - Relationship marketing
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -