Hollensen, Svend <br/><br/>
Marketing management :  a relationship approach / 
Svend Hollensen 
 - Harlow, England :  Person Education,  2003 
 - xxvi, 787 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273643789 (pbk.)  RM237.14 
<br/><br/><label>LCCN: </label>2002-070854 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Marketing--Management<br/>Relationship marketing--Case studies