Yadin, Daniel L. <br/><br/>
The international dictionary of marketing :  over 2,000 professional terms & techniques / 
Daniel Yadin 
 - London :  Kogan Page,  2001 
 - v, 441 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0749435321  RM226.85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries