Albarran, Alan B. <br/><br/>
Management of electronic media / 
Alan B. Albarran 
 - 2nd ed. 
 - Belmont, CA :  Wadsworth/Thomson Learning,  2002 
 - xx, 315 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0534561918  RM397.78 
<br/><br/><label>LCCN: </label>2001-026515 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management