Vitale, Robert P. <br/><br/>
Business to business marketing :  analysis & practice in a dynamic environment / 
Robert P. Vitale, Joseph J. Giglierano 
 - Mason, Ohio :  South-Western/Thomas Learning,  2002 
 - xxiii, 534 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0324072961  RM462.10 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing