TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Best practice cases in branding: lessons from the world's strongest brands 
SN  - 01311411330 (free)
PY  - 2003///
CY  - Upper Saddle River, N. J.
PB  - Pearson Education
KW  - Brand name products
KW  - Trademarks
KW  - Business names
N1  - References : p. 287-288
ER  -