Keller, Kevin Lane <br/><br/>
Best practice cases in branding :  lessons from the world's strongest brands / 
Kevin Lane Keller 
 - Upper Saddle River, N. J. :  Pearson Education ,  2003 
 - 288 p. :  ill. ;  24 cm. 
<br/><br/>References : p. 287-288 
<br/><br/><label>ISBN: </label>01311411330 (free) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Trademarks<br/>Business names