TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0724810161
PY  - 2002///
CY  - Frenchs Forest, NSW.
PB  - Pearson Education Australia
KW  - Marketing research
KW  - Methodology
N1  - The Australian awards for excellence in educational publishing
UR  - http://www.prenhall.com/malhotra_au
UR  - http://www.pearsoned.com.au/cw
ER  -