Marketing research :  an applied orientation / 
Naresh K. Malhotra ... [et al.] 
 - 2nd ed. 
 - Frenchs Forest, NSW. :  Pearson Education Australia,  2002 
 - xxiv, 824 p. :  ill. ;  26 cm. 
<br/><br/> The Australian awards for excellence in educational publishing 
<br/><br/><label>ISBN: </label>0724810161  RM193.04 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology