Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz. 
 - 11th ed. 
 - Mason, OH. :  Thomson,  2004 
 - li, 599 [112] p. :  ill. ;  28 cm. +  5 computer  laser optical disc (4 3/4 in.) 
<br/><br/> Serial number for access : SC-0003BO03-XBCM  Book is accompanied by five CDs, CD 1 entitled'Contemporary marketing CD-ROM: Xtra, Eleventh edition', and CD 1-4 entitiled'Contemporary marketing : disc, 11th ed.' bearing the same call number and available at Bahagian Koleksi Media.  Second copy has only 1 CD-ROM entitled,'Contemporary marketing CD-ROM Xtra, 11th ed.' bearing the same call number and available at Bahagian Koleksi Media. 
<br/><br/><label>ISBN: </label>0324185103  RM494.26  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.