Jain, Subhash C., 1942-

International marketing / Subhash C. Jain - 6th ed. - Mason, Ohio : South-Western, 2001 - xv, 520, 192, 16 p. : ill. ; 27 cm.

Rev. ed. of: International marketing management. 5th ed.1996

Includes bibliographical references and indexes

0324100868 RM490.24

00-059565


Export marketing--Management
Export marketing--Management--Case studies