Jain, Subhash C., 1942-
International marketing /
Subhash C. Jain
- 6th ed.
- Mason, Ohio : South-Western, 2001
- xv, 520, 192, 16 p. : ill. ; 27 cm.
Rev. ed. of: International marketing management. 5th ed.1996
Includes bibliographical references and indexes
0324100868 RM490.24
00-059565
Export marketing--Management
Export marketing--Management--Case studies