TY  - BOOK
AU  - Kleindl,Brad Alan
TI  - Strategic electronic marketing: managing e-business 
SN  - 032417893X (hbk.)
PY  - 2003///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Telemarketing
KW  - Database marketing
N1  - Includes bibliographical references and index
ER  -