TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy: J. Paul Peter, Jerry C. Olson
SN  - 0072410647 (alk. paper)
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/mh021/2001031482.html
UR  - http://www.loc.gov/catdir/toc/mh021/2001031482.html
ER  -