Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy /  J. Paul Peter, Jerry C. Olson 

 - 6th ed. 
 - Boston :  McGraw-Hill,  2002 
 - xxvi, 582 p., [24] p. of plates :  ill. (some col.) ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072410647 (alk. paper)  RM76.18 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing