TY  - BOOK
AU  - Hawkins, Del I.
TI  - Consumer behavior: building marketing strategy 
SN  - 0072536861
PY  - 2003///
CY  - Boston, MA
PB  - McGraw-Hill/Irwin
KW  - Consumer
KW  - United States
KW  - Market surveys
KW  - Consumer behavior
KW  - Case studies
N1  - Book is accompanied by one CD, entitled'Consumer behavior : building marketing strategy 9th ed., DDB Needham lifestyle survey data disk' bearing the same call number and avalable at Koleksi Media
ER  -