Consumer behavior : building marketing strategy - Hawkins, Del I. (Boston, MA : McGraw-Hill/Irwin, 2003)
Book is accompanied by one CD, entitled'Consumer behavior : building marketing strategy 9th ed., DDB Needham lifestyle survey data disk' bearing the same call number and avalable at Koleksi Media
Keywords: Consumer -- United States; Market surveys -- United States; Consumer behavior -- United States -- Case studies