Hawkins,  Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney 
 - 9th ed. 
 - Boston, MA :  McGraw-Hill/Irwin,  2003 
 - xxvi, 790 p. ;  26 cm. +  1 computer laser optical discs (4 3/4 in.) 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Book is accompanied by one CD, entitled'Consumer behavior : building marketing strategy 9th ed., DDB Needham lifestyle survey data disk' bearing the same call number and avalable at Koleksi Media 
<br/><br/><label>ISBN: </label>0072536861  RM462.30 
<br/><br/><label>LCCN: </label>2003-041331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer--United States<br/>Market surveys--United States<br/>Consumer behavior--Case studies--United States