Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2003 
 - xxvii, 788 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130411507  RM493.13 
<br/><br/><label>LCCN: </label>2002-025164 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management