TY  - BOOK
AU  - Kerin,Roger A.
TI  - Marketing
SN  - 0072410752
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Book is accompanied by 4 DVDs, entitled' Video library DVD-ROM to accompany Marketing, 7 ed.' bearing the same call number and available at Bahagian Koleksi Media; Book is also accompanied by 1 CD-ROM, entitled'Marketing, 7 ed.: Student's resource CD-ROM' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references (p. 682-710) and indexes
ER  -