Marketing / 
Roger A. Kerin ... [et al.]. 
 - 7th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  2003. 
 - xliii, 741 p. :  col. ill. ;  29 cm. +  1 computer laser optical discs (4 3/4 in.), 4 DVDs. 
 - The Irwin/McGraw-Hill series in marketing. .
<br/><br/> Book is accompanied by 4 DVDs, entitled' Video library DVD-ROM to accompany Marketing, 7 ed.' bearing the same call number and available at Bahagian Koleksi Media.  Book is also accompanied by 1 CD-ROM, entitled'Marketing, 7 ed.: Student's resource CD-ROM' bearing the same call number and available at Bahagian Koleksi Media. 
<br/><br/>Includes bibliographical references (p. 682-710) and indexes. 
<br/><br/><label>ISBN: </label>0072410752  RM552.75 0071151222 (international ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.