TY  - BOOK
AU  - Hair,Joseph F.
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing research: within a changing information environment 
SN  - 0072467576 (alk. paper)
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing research
N1  - Book is accompanied by one CD, entitled' Marketing research : within a changing information environment, SPSS data CD-ROM' bearing the same call number and available at Bahagian Koleksi Media
ER  -