Hair, Joseph F. <br/><br/>
Marketing research :  within a changing information environment / 
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau 
 - 2nd ed. 
 - Boston :  McGraw-Hill/Irwin,  2003 
 - xxiii, 672 p. :  ill. ;  27 cm. +  1 computer optical disc (4 3/4 in.) 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Book is accompanied by one CD, entitled' Marketing research : within a changing information environment, SPSS data CD-ROM' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/><label>ISBN: </label>0072467576 (alk. paper)  RM486.18 
<br/><br/><label>LCCN: </label>2002-018857 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research