Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.] - 2nd ed. - Boston : McGraw-Hill/Irwin MarketspaceU, 2004 - xxxi, 743 p. : ill. ; 27 cm. Includes bibliographical references and index ISBN: 0072538422 (alk. paper) RM432.15 Subjects--Topical Terms: Internet marketing