TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly, James H.,
TI  - Marketing management: knowledge and skills 
SN  - 0072552174
PY  - 2004///
CY  - Boston, MA
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
UR  - http://www.loc.gov/catdir/description/mh031/2003102629.html
UR  - http://www.loc.gov/catdir/toc/mh031/2003102629.html
ER  -