Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 7th ed. 
 - Boston, MA :  McGraw-Hill/Irwin,  2004 
 - xix, 876 p. :  ill. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>0072552174  RM427.13 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies