Keegan, Warren J. Global marketing / Warren J. Keegan, Mark C. Green - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, 2003 - xix, 666 p. : ill. (some col.), col. maps ; 26 cm. Includes bibliographical references and indexes ISBN: 0130669989 (pbk.) RM321.60 LCCN: 2002-190339 Subjects--Topical Terms: Export marketing