TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Marketing research: online research applications 
SN  - 0130351350
PY  - 2003///
CY  - Upper Saddle River, N. J.
PB  - Prentice Hall
KW  - SPSS for Windows
KW  - Marketing research
N1  - 'SPSS student version 11.0 for Windows'--CD-ROM; Book is accompanied by one CD, entitled'SPSS student version 11.0 for Windows' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references (p. 611-628) and index
ER  -