Marketing research : online research applications - Burns, Alvin C.; Bush, Ronald F. (Upper Saddle River, N. J. : Prentice Hall, 2003)
'SPSS student version 11.0 for Windows'--CD-ROM
Book is accompanied by one CD, entitled'SPSS student version 11.0 for Windows' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 611-628) and index
Keywords: SPSS for Windows; Marketing research