Burns, Alvin C. <br/><br/>
Marketing research :  online research applications / 
Alvin C. Burns, Ronald F. Bush 
 - 4th ed. 
 - Upper Saddle River, N. J. :  Prentice Hall,  2003 
 - xxxi, 642 p. :  ill. ;  27 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> 'SPSS student version 11.0 for Windows'--CD-ROM  Book is accompanied by one CD, entitled'SPSS student version 11.0 for Windows' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references (p. 611-628) and index 
<br/><br/><label>ISBN: </label>0130351350  RM509.21 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>SPSS for Windows
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research