Fletcher, Richard, 1940-
International marketing : an Asia-Pacific perspective /
Richard Fletcher, Linden Brown
- 2nd ed.
- Frenchs Forest, NSW : Pearson Education Australia, 2002
- xxi, 682 p. : ill., maps ; 26 cm.
Includes bibliographical references and index
1740097289 (pbk.) RM170.21
Export marketing--Asia
Export marketing--Pacific Area
International business enterprises