TY  - BOOK
AU  - Webster,Frederick E.
TI  - Market-driven management: how to define, develop, and deliver customer value 
SN  - 0471236934 (cloth : alk. paper)
PY  - 2002///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Consumer satisfaction
N1  - Includes bibliographical references and index; Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy
UR  - http://www.loc.gov/catdir/description/wiley037/2002011305.html
UR  - http://www.loc.gov/catdir/toc/wiley031/2002011305.html
ER  -