Webster, Frederick E. <br/><br/>
Market-driven management :  how to define, develop, and deliver customer value / 
Frederick E. Webster, Jr. 
 - 2nd ed. 
 - New York :  Wiley,  2002 
 - xiii, 320 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy. 
<br/><br/><label>ISBN: </label>0471236934 (cloth : alk. paper)  RM120.40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Consumer satisfaction