TY  - BOOK
AU  - Bradley,Frank
TI  - Strategic marketing: in the customer driven organization 
SN  - 0470849851 (pbk.)
PY  - 2003///
CY  - Chicester, West Sussex, England
PB  - J. Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/wiley039/2003041121.html
UR  - http://www.loc.gov/catdir/toc/wiley031/2003041121.html
ER  -