Bradley, Frank,  1942- <br/><br/>
Strategic marketing :  in the customer driven organization / 
Frank Bradley 
 - Chicester, West Sussex, England :  J. Wiley,  2003 
 - xv, 287 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0470849851 (pbk.)  RM160.60 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing