TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research essentials
SN  - 0471448451
PY  - 2004///
CY  - Hoboken, NJ
PB  - J. Wiley
KW  - Marketing research
N1  - 'SPSS student version 11.0 for Windows'--CD-ROM; Book is accompanied by one CD, entitled'Marketing research essentials, SPSS student version 11.0' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references (p. 8-14 of the 3rd group) and index
UR  - http://www.loc.gov/catdir/toc/wiley032/2003269698.html
ER  -