Marketing research essentials - McDaniel, Carl D.; Gates, Roger H., 1942- (Hoboken, NJ : J. Wiley, 2004)
'SPSS student version 11.0 for Windows'--CD-ROM
Book is accompanied by one CD, entitled'Marketing research essentials, SPSS student version 11.0' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 8-14 of the 3rd group) and index
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT
Keywords: Marketing research