McDaniel, Carl D. <br/><br/>
Marketing research essentials / 
Carl McDaniel Jr., Roger Gates 
 - 4th ed. 
 - Hoboken, NJ :  J. Wiley,  2004 
 - xxv, 420, 14, 8, 11 p. :  ill. ;  26 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> 'SPSS student version 11.0 for Windows'--CD-ROM  Book is accompanied by one CD, entitled'Marketing research essentials, SPSS student version 11.0' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references (p. 8-14 of the 3rd group) and index 
<br/><br/><br/>System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT 
<br/><br/><label>ISBN: </label>0471448451  RM313.36 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research