Smith, P. R. <br/><br/>
Marketing communications :  an integrated approach / 
P. R. Smith with Jonathan Taylor 
 - 3rd ed. 
 - London :  Kogan Page,  2002 
 - vi, 640 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0749436697  RM184.64 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing