TY  - BOOK
AU  - Bird,Drayton
TI  - How to write sales letters that sell: learn the secrets of successful direct mail 
SN  - 0749438762
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Advertising, Direct-mail
KW  - Sales letters
KW  - Business writing
N1  - Previous ed.: 1994; Includes index
ER  -